I wear contact lenses. I also design medical products from time to time. A theme that comes up over and over again with clients is the customer desire for products that feel less ‘medical’.
If you have to have corrective lenses, for example, it shouldn’t feel like a blemish or a disorder. Related products, from saline solution to lens cases, should feel like they’re part of a healthy, positive lifestyle. We’re all different, and none of our bodies are perfect. Rather than make products that call out imperfections and feel clinical, the best medical products should propose a healthy relationship between you and your body.
Check out the revamp of the Bausch & Lomb ReNu multipurpose contact lens solution below. When I unboxed the new version, it felt like a bottle of Vitamin Water, not like something I’d find in a doctor’s office.
Above: The old ReNu contact solution packaging.
Above: The new ReNu contact solution packaging.
To learn more about the rebrand, check out Pentagram’s entry.
